Deutsche Telekom Driver

About Deutsche Telekom Deutsche Telekom is one of the world’s leading integrated telecommunications companies with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2014). The Group provides fixed network, mobile communications, Internet and IPTV products. Deutsche Telekom is also working hard to drive digitization forward in agriculture. Smart technologies help farmers practice greater sustainability and master the numerous challenges they face every day. Precise positioning data can be directly sent to the control systems of agricultural machines via the mobile communications network, for example. The fixed-network business was a strong driver of growth, particularly recording year-on-year increases in broadband and TV business in the first half of 2020. The continuous investments in new fiber-optic networks paid off, as can be seen in the higher number of customers. Driver at Deutsche Telekom Iran 7 connections. Join to Connect Deutsche Telekom. Report this profile Experience Driver Deutsche Telekom.

Styles
10 + Variable Font
Client
Deutsche Telekom AG
Agency
MetaDesign
Designer
Hannes von Döhren,
Bernd Volmer
Year
2020
TeleNeo™ – a new type family for a new era. Life is for sharing.

Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with some 184 million mobile customers, 27,5 million fixed-network lines, and 21 million broadband lines. Since 1992 Telekom used its own custom font called TeleGrotesk. Visually based on Helvetica, the font was exclusively designed for Telekom by URW and Andrew Newton. Over the years the type family gradually grew into a five-weight font family.
Our world is becoming more digital in all areas of life. Telekom is a key driver of this change. At the same time, new technologies, business areas and user requirements are presenting the brand with new challenges. It was time to create a new homogenous type system, which works seamlessly in today’s typographic and technological demands in every field of the Telekom universe. Moreover, as a variable font, it opens up many possibilities for digital media and new environments such as Augmented and Virtual Reality experiences. This newly designed type system is called: TeleNeo™.

Briefing

In close collaboration with Deutsche Telekom and MetaDesign we created a new type family: more consistent, more unique and more Telekom. We planned and designed a new functional typeface with a strong brand-character, by developing distinctive visual elements, which are associated with the Telekom brand. The last task was preparing the fonts for future technologies by developing a variable font that brings the whole font family together in small and compact files.

We first analysed the TeleGrotesk fonts and discussed what we like and what needs improvement. The Telekom brand and its typefaces are connected since 28 years, so we decided not to design something totally different and off-brand, but rather preserve some of the flavor of TeleGrotesk. The questions we had to ask ourselves were: Which details should be preserved? What do we associate with Telekom when we think about the TeleGrotesk Type used from 1992-2020?

Defining visual rules and principles and their impact on the whole typeface.

Designing a linear typeface, it is all about creating rules for a system. As an example: If I design a square period, the exclamation mark should also have a square dot and the dot on top of the I will of course also be square. Defining these visual rules (which sometimes seem small) can have a huge impact on the whole typeface. It is important for a type designer to be aware of these rules and their impact. A typeface consists of hundreds of small decisions and the total sum of all these decisions result in functionality or uniqueness of the typeface. We as designers have to evaluate which decisions are good from the branding point of view, from the functional point of view, from the technical point of view and from the creative point of view.

One thing that was important from the beginning is the basic principle of horizontal and vertical stroke endings of all characters. This gives a clean and grid based appearance to the typeface supporting the core values of a digital, technology based company like Telekom.

The ”t” was one of the most unique characters of TeleGrotesk. This steep diagonal cut in the top makes it recognisable. On one hand it is a letter with a lot of character but on the other hand it feels like the lonely alien in the type system because there is no visual reference from any other character to it. But as character giving letters are the base to identify and associate with a brand, we discussed if it still fits to the brand values and decided to preserve it. We did some experiments with different “t“ versions and checked if we can establish a counterpart or other diagonals. We finally found the solution in tweaking the “M” referring to the pointy top of the in a natural way with its joining diagonal strokes. You can see one of their most important words “Magenta”. This example shows how all letters work together and end up in a good combination.

The “a” was an important chapter. The stroke terminal on the right can be seen as a soft, human element helping this constructed typeface not to be too cold. Yes, Telekom is a tech-company, but one of their core values is connecting and the people are most important – It’s all about participation and joint experiences and not about the “tech giant”. We decided to keep this stroke ending and develop it even further. The brush based stroke ending should be implemented more often and achieve a more friendly and human appearance based on a technical grid. Letter like “l”, “f” or “t” received softer curves.

Numerals — The pros and cons of round vs. straight.

In the process, we developed two different options for the numerals. A round set, which is more closed and soft and a straight set, which is reduced and comes with more diagonals. Numerals are very important in pricing and technical details. The round numerals gave a cosy feeling the straight numerals gave a more reduced and clean feeling. We did several test rounds and some research on form language and connected emotions: Round vs. angular. We discussed about the context where numerals are used in the Telekom universe and came to the conclusion that numerals are about facts and should be clean and honest.

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Simplified forms
The numerals visualise facts and technical specifications and need transport the information in a honest and reliable way.

TeleNeo is engineered to work in all environments. For new technologies we developed a two axis (Weight and width) variable font with uprights and italics. The styles on the weight axis are mapped to the CSS weight codes that are placed on 250 (Thin), 400 (Regular), 500 (Medium), 700 (Bold) and 800 (ExtraBold). The width axis uses the normal text width as default and ranges from 100 (normal width = 100%) to 140 (extended = 140%). For desktop and web, we developed separate fonts, optimized for the respective usage

In 2020 all modern browsers support the WOFF2 variable web fonts and the major Adobe apps like Indesign, Illustrator and Photoshop support the variable desktop TTF fonts. Compared to static desktop fonts, there are a 3 big differences: (1) All weights and widths are stored in one file. (2) Intermediate styles can be interpolated. (3) The file size of a whole font family with more than 10 possible styles is similar to 2 single font styles.

Advertising

Advertising is an essential application. TeleNeo catches attention, lends the brand a strong face and represents Telekom’s assets.

Digital Devices
Telekom

The TeleNeo fonts are all manually hinted and optimized for screens, to ensure a clean and sharp rendering in the digital world all the way down to very small sizes.

Editorial, Books & Magazines

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A wide range of weights and a focus on reading rhythm and small sizes, turns TeleNeo into a strong workhorse for editorial design projects.

Packaging Design

The packaging design makes extensive use of typography and the TeleNeo typeface ensures a brand related appearance in every aspect. The design of the numerals have been tested and optimised for pricing environment.

Telekom Stores

The typefaces can be found in the interior design of all Telekom’s retail stores. This implementation makes for an invaluable holistic approach for the brand and corporate design.

A video about the Telekom Liquid Brand Design developed by MetaDesign

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If you want to learn more about the Telekom liquid design concept, visit the MetaDesign Website.

Feel that tingling in your fingertips? That’s the magnetic urge to contact us:

SMS+ from International Carrier Sales & Solutions (ICSS)

Bonn – May 11, 2015 – Deutsche Telekom’s International Carrier Sales & Solutions (ICSS) unit today announced a new service to fight the increasingly pervasive problem of SMS fraud, spams, spoofs, fakes, floods and ghost messaging. The new service is called SMS+. Mobile operators are well aware of the difficulties caused by unwanted messages. They not only put pressure on networks by increasing traffic, they also result in lost revenue and may cause a damage of brand reputation.

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“SMS+ protect” provides operators worldwide with protection mechanisms against unpaid use of their network. One functionality of “SMS+ protect” lies in its ability to dynamically identify and block unwanted SMS messages based on SS7. Most other verification systems are static, and therefore cannot detect the continually changing behavior of grey route traffic.

Another functionality, “SMS+ transit”, provides SMS aggregators with high quality official routes and operators with their standard termination rates. It ensures quick and high quality termination of messages first to the mobile networks of Deutsche Telekom and its affiliates. Additional mobile operators are added continuously to extend the list of networks available. For mobile operators “SMS+” is a complete solution from one provider. It protects and terminates all messages via the ICSS SMS hub, while actually generating revenue.
“We are launching our “SMS+” service to delight our business partners. Mobile operators will prevent subscriber churn and gain new revenue streams. SMS providers and aggregators can legitimately terminate SMS to a large number of networks via one access point – so it is beneficial for all parties involved”, says Gergely Vadas, Head of Mobile Services and Carrier Partnerships at Deutsche Telekom ICSS.

About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2014). The Group provides fixed network, mobile communications, Internet and IPTV products and services for consumers and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in more than 50 countries and has approximately 228,000 employees worldwide. The Group generated revenues of EUR 62.7 billion in the 2014 financial year – more than 60 percent of it outside Germany.
For further information, see http://www.telekom.com/home

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About International Carrier Sales & Solutions (ICSS)
International Carrier Sales & Solutions (ICSS) is one of the world's leading carriers and an innovation driver for IP-based solutions. As an integral part of Deutsche Telekom’s International Wholesale Business unit, ICSS serves the international wholesale requirements of the DT Group with its international affiliates and more than 860 external customers worldwide. One of the units’ core competencies is to focus on building business partnerships around the globe. With years of experience in the international wholesale communication market, ICSS has the expertise to provide clients with tailor-made solutions. The innovative technologies are offered on a global basis with a special emphasis on Europe.
The cutting-edge offerings of ICSS include the following business segments:
Internet & Content: Ensure best user experience by partnering with one of the premier European Internet and content players.
Mobile World: Mobilize your customers’ lives with innovative and profitable solutions from ICSS, a premium mobile enabler.
Carrier Enterprise Services: Securely connect your customer’s global sites with a major European multi-service provider.
Global Capacity: Manage your growing European and transatlantic backbone requirements with tailored, reliable and high-speed connectivity solutions.
Global Voice: Excellence and innovation with scale from the international market leader for retail voice termination.